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The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

PUB5005 Publishing and Production Management

Short Description: Publish & Production Managem't
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Arts and Communication
Student contribution band : Band 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded
Version produced : 18 February 2019

Requisites

Pre-requisite: PUB5001

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.

Synopsis

This course provides the framework to assist you in understanding the processes involved in book production commissioning/acquisition, designing, producing and marketing/promoting books. The course aims to provide you with the knowledge and skills to prepare a publishing proposal, negotiate a contract/letter of agreement, cost the book to ensure that the project is financially viable, work with design and production personnel and liaise with relevant sales and marketing personnel in the development of appropriate marketing strategies to promote the book. The focus will be on the problem-solving and decision-making processes required at each of the editorial, design, production and marketing stages.

Course offers

Semester Mode Campus
Semester 1, 2019 Online