|Short Description:||Introduction to Advertising|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
|Version produced :||1 December 2020|
Students will require access to e-mail and have internet access to UConnect for this course. Students will need to access a variety of advertising forms for study; including print, radio, television and the web.
This course is a foundation course in the Advertising major. It introduces students to a broad range of theories associated with advertising and invites them to engage with advertising and its roles through analysis.