|Short Description:||Advertising Campaign Plan Mgmt|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
|Version produced :||1 June 2020|
Students will develop their understanding of addressing key audiences, managing campaign budgets, and structuring campaigns for timeliness and efficacy. Through engagements with theory and case studies, students will develop their own campaign strategies and be invited to critically reflect upon them. Students will plan their own campaign which may be for a corporation, government agency or not-for-profit organisation.