ADV3001 Advertising Pitching and Project
|Short Description:||Advertising Pitching & Project|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
|Version produced :||22 January 2020|
Students will require access to e-mail and have internet access to UConnect for this course.
Based on prior learning, all students will develop a detailed written advertising proposal for a client. Students then have a choice of either completing a major written advertising case-study, or produce a significant work of advertisement with an accompanying written exegesis.