|Short Description:||Marketing Project|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Management and Enterprise|
|Student contribution band :||Band 3|
|ASCED code :||080505 - Marketing|
|Grading basis :||Graded|
|Version produced :||1 June 2020|
Co-requisite: MKT3001 or CMS3009 or PRL3012 or PRL2012
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.
This course seeks to explore at an advanced level the intersection between theory and practice as it relates to the discipline area of marketing. Students will work with pseudo clients to define business issues in terms of marketing problems. Students will be required to conduct secondary research, analyse data and to apply theoretical frameworks to propose solutions for the marketing problems identified.