MKT8009 Integrated Marketing Communication
|Short Description:||Integrate Market Communication|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Management and Enterprise|
|Student contribution band :||Band 3|
|ASCED code :||080599 - Sales and Marketing not elsewh|
|Grading basis :||Graded|
|Version produced :||21 January 2020|
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.
This course addresses the promotional elements of the marketing mix. The focus is upon developing an integrated marketing communication mix which presents a clear and consistent message to the marketing organisation's customer base. The various elements in the integrated marketing communications mix including advertising, sales promotion, public relations, personal selling, direct marketing, and internet marketing are examined. In this course, you will learn how to develop and evaluate promotional plans including source, message and media elements. This course builds on the knowledge acquired in MKT1001 Introduction to Marketing and MKT1002 Consumer Behaviour, and MKT2001 Promotional Management, developing a broader and deeper theoretical understanding, as well as a more sophisticated and comprehensive application of Integrated Marketing Communication principles and practices.
|Semester 2, 2020||Online|