|Short Description:||Professional Communication|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
Students will require access to e-mail and have internet access to UConnect for this course.
Students will be introduced to management of public relations writing skills including the principles of effective public relations writing and the identification of best practice approaches. They will study how to research target publics and how to write for various mediums and channels, including audio, print, electronic mainstream media, social media, and organisational publications.
|Semester 2, 2020||Online|