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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

PRL8003 Strategic Communication Planning

Short Description: Strategic Communication Plan'g
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : Band 3
ASCED code : 080509 - Public Relations
Grading basis : Graded
Version produced : 7 June 2020

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.

Synopsis

Strategic communication planning is a function of senior public relations practitioners and is critical in bringing all of the factors of reputation management together. This course provides advanced professional preparation for students who are at a high level in the field or are contemplating working at executive level in public relations. The course reviews public relations theory and how it relates to campaign planning, and takes the student through each step of developing a strategic communication plan for an organisation, including the communication audit and other methods of research, adaptation of the research into a strategy, implementation of the strategy and evaluation.

Course offers

Semester Mode Campus
Semester 1, 2020 Online
Date printed 7 June 2020