|Short Description:||Community Participation|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
Students will require access to e-mail and have internet access to UConnect for this course.
The first part of the course introduces students to the historical and contemporary contexts of participation in organisations, and the development of organisational engagement with the diversity of all its publics. The second part examines a range of theoretical perspectives which provide a deep understanding of the typology, dynamics and power dimensions of engagement, particularly from a public relations perspective, with students emerging with a framework that can guide their practice. The third part focuses on models, methods and challenges of managing and conducting engagement. The fourth part focuses on the importance of scholarship of engagement - a critical component in maintaining knowledge on current issues and developing continuing professional practice.
|Semester 1, 2020||Online|