PUB5007 Book Promotion, Marketing and Research
|Short Description:||Book Promotion|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Creative Arts|
|Student contribution band :||Band 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
|Version produced :||24 January 2020|
Students will require access to e-mail and have internet access to UConnect for this course.
What makes a bestselling book is not widely understood. What is known is that marketing plays a crucial role in helping books reach their target readers. A well-designed and implemented marketing strategy can make the difference between a book that finds its market and one that fails to do so. This course introduces students to general marketing principles and outlines strategies appropriate for the marketing and promotion of books as well as outlining research methodologies appropriate for the publishing industry. The course also gives students experience in designing and implementing a marketing plan for a real world publishing project.
|Semester 2, 2020||Online|