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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
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PUB5007 Book Promotion, Marketing and Research

Short Description: Book Promotion
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Creative Arts
Student contribution band : Band 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded
Version produced : 1 June 2020

Requisites

Pre-requisite: PUB5004

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.

Synopsis

What makes a bestselling book is not widely understood. What is known is that marketing plays a crucial role in helping books reach their target readers. A well-designed and implemented marketing strategy can make the difference between a book that finds its market and one that fails to do so. This course introduces students to general marketing principles and outlines strategies appropriate for the marketing and promotion of books as well as outlining research methodologies appropriate for the publishing industry. The course also gives students experience in designing and implementing a marketing plan for a real world publishing project.

Course offers

Semester Mode Campus
Semester 2, 2020 Online
Date printed 1 June 2020