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UMK8011 Consumer Psychology

Short Description: Consumer Psychology
Units : 0.25
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 3
ASCED code : 080599 - Sales and Marketing not elsewh
Grading basis : Graded
Version produced : 29 October 2020


On successful completion of this minicourse, students should be able to evaluate and analyse individual consumer buyer behaviour and apply technical knowledge of buyer behaviour concepts including: analysis of influences on perception and how this applies to consumer behaviour; understand the role of motivation, emotion and personality in purchasing and consumption, understand concepts of consumer attitudes to consumer behaviour; evaluate individual consumer buyer behaviour and analyse the influence of marketing on consumer decision making.

Please be advised that this minicourse is made up of four parts please see MKT8001 for the full course specification.

Course offers

Semester Mode Campus
Semester 1, 2020 Online
Semester 2, 2020 Online
Semester 3, 2020 Online
Date printed 29 October 2020