|Short Description:||Generating Social Media|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
Enrolment is not permitted if PCM5000 has been previously completed
In this minicourse students will develop an insight into the importance of knowing the audience, as well as strategies to gain a genuine understanding of their needs, motivations and expectations, and the skills to craft effective communications across a range of digital and print platforms.
Please be advised that this minicourse is made up of four parts please see PCM5000 for the full course specification.