|Short Description:||Campaigning for change|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 3|
|ASCED code :||080509 - Public Relations|
|Grading basis :||Graded|
Enrolment is not permitted if PRL5000 has been previously completed
In this minicourse you will learn how to develop a change communication campaign. You will be guided through the research process that will allow you to understand your target publics, and what motivates each group. You will learn how to apply a framework that will help you design an effective communications plan.
Please be advised that this minicourse is made up of four parts please see PRL5000 for the full course specification.