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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

UPR5011 Campaigning for change

Short Description: Campaigning for change
Units : 0.25
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : Band 3
ASCED code : 080509 - Public Relations
Grading basis : Graded
Version produced : 26 October 2020

Synopsis

In this minicourse you will learn how to develop a change communication campaign. You will be guided through the research process that will allow you to understand your target publics, and what motivates each group. You will learn how to apply a framework that will help you design an effective communications plan.

Please be advised that this minicourse is made up of four parts please see PRL5000 for the full course specification.

Course offers

Semester Mode Campus
Semester 2, 2020 Online
Semester 3, 2020 Online
Date printed 26 October 2020