|Short Description:||PR Tools for Making Sense of C|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 3|
|ASCED code :||080509 - Public Relations|
|Grading basis :||Graded|
Enrolment is not permitted if PRL5000 has been previously completed
This minicourse examines the framework that guides change communication campaigns. Students will see the process of synthesising research results to gain insights into how to connect with target publics. This process provides the foundation for a change communication campaign.
Please be advised that this minicourse is made up of four parts please see PRL5000 for the full course specification.