|Short Description:||Introduction to Advertising|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||2021 Grandfather Funding Cl 1|
|ASCED code :||100799 - Communication and Media Studie|
|Grading basis :||Graded|
|Version produced :||24 September 2021|
Students will require access to e-mail and have internet access to UConnect for this course. Students will need to access a variety of advertising forms for study; including print, radio, television and the web.
This course is a foundation course in the Advertising major. It introduces students to a broad range of theories associated with advertising and invites them to engage with advertising and its roles through analysis.