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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

ADV2001 Advertising as Communication

Short Description: Advertising as Communication
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : 2021 Grandfather Funding Cl 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded
Version produced : 25 February 2021

Requisites

Pre-requisite or Co-requisite: ADV1001

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.

Synopsis

This course surveys a range of advertising forms in different media, including audio, visual and narrative video in traditional and digital platforms. Students will develop literacy in these advertising forms through detailed analysis and discussion of advertisements. This course will inform students' future creative practice in advertising communication by developing understanding of the ways in which meaning is conveyed.

Course offers

Semester Mode Campus
Semester 1, 2021 On-campus Toowoomba
Semester 1, 2021 Online
Date printed 25 February 2021