|Short Description:||Introduction to Marketing|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Management and Enterprise|
|Student contribution band :||Band 4|
|ASCED code :||080505 - Marketing|
|Grading basis :||Graded|
|Version produced :||17 January 2021|
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.
This course introduces an organisation's marketing purpose. This course has been specifically designed for a dynamic learning journey through guided exploration and practical, interactive activities. The focus is on how organisations identify the target markets and their needs, resources and behaviour to understand the context of various markets. From this base, the course explains and explores how to develop a marketing mix (comprising product, price, promotion and placement) to satisfy the needs and wants of these markets and to create value. While the course has a theoretical base, practical application of the concepts of marketing to 'real-world' situations is an essential element.