|Short Description:||Global Marketing|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Business|
|Student contribution band :||Band 4|
|ASCED code :||080505 - Marketing|
|Grading basis :||Graded|
|Version produced :||14 May 2021|
Enrolment is not permitted in MKT2014 if MKT2002 has been previously completed.
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.
In this course, we introduce the complexities of international trade, and value chains that are common in modern business. The main perspective students will take out of this course is how to analyse the global marketing environment, evaluate a firm's internal capabilities, and provide reliable market information to assist management in making strategic global marketing decisions. Another key aspect of this course is the focus on understanding the importance of developing networks and strategic alliances, and managing global crisis. This course introduces students to a broad and coherent knowledge of global marketing, and develop their ability to critically analyse. Students will also learn about the complexities of social, cultural, legal and political, environmental, and ethical influences that as a professional marketer has to consider in a global business context. Students should have some fundamental understanding of marketing principles and knowledge to be effective learners in this course.