|Short Description:||Marketing Strategy|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Business|
|Student contribution band :||Band 4|
|ASCED code :||080505 - Marketing|
|Grading basis :||Graded|
|Version produced :||18 September 2021|
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.
This course builds upon and consolidates previously acquired knowledge of marketing concepts, principles, theories and processes. The course introduces the theory and practice underpinning strategic marketing planning and develops a sound understanding of strategic analysis and marketing strategy alternatives. Students will get the opportunity to conduct a marketing audit for a selected product or organisation and then build upon this by developing a marketing plan to address specific organisational marketing strategy issues/problems.