Short Description: | Marketing Strategy |
Units : | 1 |
Faculty or Section : | Faculty of Business, Education, Law and Arts |
School or Department : | School of Business |
Student contribution band : | Band 4 |
ASCED code : | 080505 - Marketing |
Grading basis : | Graded |
Version produced : | 2 March 2021 |
Requisites
Pre-requisite: MKT1001
Other requisites
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.
Synopsis
This course builds upon and consolidates previously acquired knowledge of marketing concepts, principles, theories and processes. The course introduces the theory and practice underpinning strategic marketing planning and develops a sound understanding of strategic analysis and marketing strategy alternatives. Students will get the opportunity to conduct a marketing audit for a selected product or organisation and then build upon this by developing a marketing plan to address specific organisational marketing strategy issues/problems.
Course offers
Semester | Mode | Campus |
---|---|---|
Semester 2, 2021 | On-campus | Springfield |
Semester 2, 2021 | On-campus | Toowoomba |
Semester 2, 2021 | Online |