|Short Description:||This is Public Relations|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 4|
|ASCED code :||080509 - Public Relations|
|Grading basis :||Graded|
|Version produced :||1 March 2021|
Students will require access to e-mail and have internet access to UConnect for this course.
This course is designed to provide students with a sound foundation of knowledge on the nature of and application of public relations as a business tool. The course provides insights into how public relations works, some of the theoretical and practical models that underpin practice, and examination of the different ways public relations is used by organisations in specialist fields of practice. Topics covered within this foundation public relations course include: definitions of public relations and other key terms and concepts: the importance of internal and external publics; descriptions of core public relations processes; the tools of public relations, and the range of options for public relations specialisations in practice. The student is also introduced to programme design encompassing research, goals, objectives, strategies, tools and tactics and evaluation. Upon successful completion of the course students should be well positioned to continue with the public relations major with a sound foundation in the academic and discipline (or industry) skills required.