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PRL2001 Communicating Through Issues and Crisis

Short Description: Communicating Through Issues
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : Band 4
ASCED code : 080509 - Public Relations
Grading basis : Graded

Other Requisites

Students will require access to e-mail and have internet access to UConnect for this course.


You will investigate the knowledge and frameworks that will enable you to plan for and communicate through issues and crises that have potential to damage the organisation you work for. It provides you with an ethical foundation to avoid a `spin' approach to communicating out of trouble, and instead employ a genuine stakeholder relationships approach to ensure your organisation's stakeholders can make informed decisions during the issue or crisis. You will learn how to plan the response relevant to the circumstances, develop the organisation's written and spoken response, and to prepare your senior management team for genuine and credible communication with stakeholders. You will also examine scenario planning to ensure your organisation is ready, and crisis recovery communication.

Course offers

Semester Mode Campus
Semester 2, 2021 Online
Date printed 17 January 2022