|Short Description:||Public Relation Campaign Devel|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 4|
|ASCED code :||080509 - Public Relations|
|Grading basis :||Graded|
|Version produced :||2 March 2021|
Pre-requisite: PRL2012 or PRL3012
Students will require access to e-mail and have internet access to UConnect for this course.
This course should be completed during the student's last year in the program.
Public Relations Campaign Development provides advanced professional preparation for students in public relations. The course builds on theory and practice taught previously in the major. As public relations professionals, students need to understand salient public relations theories and practices, how public relations strategies originate and their usefulness and shortcomings in explaining, predicting and organising public relations campaigns.
|Semester 1, 2021||Online|