|Short Description:||Management Communication|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||2021 Grandfather Funding Cl 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
|Version produced :||7 March 2021|
Students will require access to e-mail and have internet access to UConnect for this course.
This course is designed to enable students to make an effective transition from a technical role in public relations to a managerial role. It reviews the current place of public relations in organisational activity and helps students identify the obstacles they will encounter in their efforts to manage an effective organisational communication program. It covers interaction with the senior management team, leadership at both team and organisational levels, negotiation and other interpersonal skills, and the importance of internal communication and stakeholder relations to improved organisational reputation.
|Semester 1, 2021||Online|