|Short Description:||Destination & Experience Mktg|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Business|
|Student contribution band :||Band 4|
|ASCED code :||080701 - Tourism|
|Grading basis :||Graded|
|Version produced :||1 March 2021|
Destination and experience marketing is a new evolving area in practice and theory. There are limited resources available in this area, thus resources for this course are supplemented by student research activities. The course introduces students to a variety of destination and experience marketing theories and concepts. Assessment activities contribute to the current body of knowledge on destination marketing theory through student research on destination and experience marketing practices. It allows students to link collected data with marketing theories and explore real-world destinations and/or experiences. At the conclusion of this course, students will have a sound knowledge of destination and experiencing marketing theory and skills relating to the development of competiveness, segmentation and marketing strategies.