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UMK8011 Consumer Psychology

Short Description: Consumer Psychology
Units : 0.25
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
ASCED code : 080599 - Sales and Marketing not elsewh
Grading basis : Graded
Version produced : 28 November 2021


Enrolment is not permitted if MKT8001 has been previously completed


On successful completion of this minicourse, students should be able to evaluate and analyse individual consumer buyer behaviour and apply technical knowledge of buyer behaviour concepts including: analysis of influences on perception and how this applies to consumer behaviour; understand the role of motivation, emotion and personality in purchasing and consumption, understand concepts of consumer attitudes to consumer behaviour; evaluate individual consumer buyer behaviour and analyse the influence of marketing on consumer decision making.

Please be advised that this minicourse is made up of four parts please see MKT8001 for the full course specification.

Date printed 28 November 2021