|Short Description:||Connecting with audience|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||2021 Grandfather Funding Cl 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
|Version produced :||2 March 2021|
Enrolment is not permitted if PCM5000 has been previously completed
This minicourse is designed to help the student understand their audiences, including both internal and external stakeholders. It will investigate how to communicate with colleagues, staff and management, as well as how to target ideal clients, sponsors and shareholders. Students will develop a clear understanding on the starting point of communication, and how to adapt their messages to suit their target audience.
Please be advised that this minicourse is made up of four parts please see PCM5000 for the full course specification.