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UPR5011 Campaigning for change

Short Description: Campaigning for change
Units : 0.25
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : Band 4
ASCED code : 080509 - Public Relations
Grading basis : Graded
Version produced : 28 November 2021


Enrolment is not permitted if PRL5000 has been previously completed


In this minicourse you will learn how to develop a change communication campaign. You will be guided through the research process that will allow you to understand your target publics, and what motivates each group. You will learn how to apply a framework that will help you design an effective communications plan.

Please be advised that this minicourse is made up of four parts please see PRL5000 for the full course specification.

Date printed 28 November 2021