|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||2021 Grandfather Funding Cl 1|
|Grading basis :||Graded|
|Version produced :||21 May 2022|
Advertising is a key instrument of modern society: not only does it drive business growth through marketing, it provides an income stream to deliver free-to-consumer services such as free-to-air television, radio and web-based services. Advertising is also widely employed to communicate important information about social issues such as health, human and animal welfare, and environment. This course examines the role advertising plays in society and introduces key concepts of advertising which provide a foundation for further study
This course is a foundation course in the Advertising major. It introduces students to a broad range of theories associated with advertising and invites them to engage with advertising and its roles through analysis.