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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
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ADV2001 Advertising as Communication

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : 2021 Grandfather Funding Cl 1
Grading basis : Graded
Version produced : 21 May 2022

Requisites

Pre-requisite or Co-requisite: ADV1001

Overview

This course provides a vital step in the students’ development of their own advertising practices. Here students will engage with a range of communication theories and apply them critically to advertising texts to gain further understanding of effective communication. By analysing advertising, students develop their own competencies which they can then apply in later courses.

This course surveys a range of advertising forms in different media, including audio, visual and narrative video in traditional and digital platforms. Students will develop literacy in these advertising forms through detailed analysis and discussion of advertisements. This course will inform students' future creative practice in advertising communication by developing understanding of the ways in which meaning is conveyed.

Course offers

Semester Mode Campus
Semester 1, 2022 On-campus Toowoomba
Semester 1, 2022 Online
Date printed 21 May 2022