USQ Logo
The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

ADV2002 Advertising: Copywriting and Concept Design

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : 2021 Grandfather Funding Cl 1
Grading basis : Graded
Version produced : 17 May 2022

Overview

This course is a key developmental course in the advertising major. This course consolidates learning outcomes of previous courses in the advertising major and commences intensive development on the student’s own work as professional practitioners.

In this course students apply what they have learnt in previous courses to their own practice as they develop skills and knowledge in writing advertising copy and developing advertising conceptual designs to an industry standard.

Course offers

Semester Mode Campus
Semester 2, 2022 Online
Date printed 17 May 2022