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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
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ADV3000 Advertising Campaign Planning and Management

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : 2021 Grandfather Funding Cl 1
Grading basis : Graded
Version produced : 29 May 2022

Overview

This is a third-year level course in the Advertising major. In introducing higher level advertising practice, this course equips students with knowledge and skills in developing a complete advertising campaign. The aim of this course is to build competence in planning, implementing and evaluating advertising campaigns. These skills form key practices in industry whether for a corporation, government agency, not-for-profit organisation or social cause.

Students will develop their understanding of addressing key audiences, managing campaign budgets, and structuring campaigns for timeliness and efficacy. Through engagements with theory and case studies, students will develop their own campaign strategies and be invited to critically reflect upon them. Students will plan their own campaign which may be for a corporation, government agency or not-for-profit organisation.

Course offers

Semester Mode Campus
Semester 1, 2022 On-campus Toowoomba
Semester 1, 2022 Online
Date printed 29 May 2022