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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
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CIS1101 Business Online

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 2
Grading basis : Graded
Version produced : 20 May 2022

Overview

Many businesses are developing an online presence facilitated by the increasing capabilities of global digital networks (the Internet and the World Wide Web) and in some instances compelled by consumers’ growing acceptance of the online marketplace. Many new businesses opt to have an online presence only. While setting up a business presence online is relatively easy, to plan, develop and maintain an effective business online many issues need to be addressed and some potential traps avoided. This course allows you to develop an understanding of the required technology infrastructure, ecommerce software, security issues, business revenue models, effective online promotion and advertising, use of social networking, online auctions, business-to-business activities, legal, ethical and tax issues, as well as ecommerce payment systems.

This course provides the student with the essential elements pertaining to the conduct of business online together with its implications upon the commercial environment. The course will introduce students to the various business models that are used within electronic commerce, technology concepts, identify marketing issues, and discuss various ethical issues associated with electronic commerce. Students will also obtain an understanding of payments systems, security and legal issues, government policies, mobile commerce and other future trends relating to electronic commerce. Students enrolling in this course must have IBM or IBM compatible hardware and software and must have access to the Internet. Formerly ELC1101.

Course offers

Semester Mode Campus
Semester 1, 2022 Online
Semester 2, 2022 On-campus Springfield
Semester 2, 2022 On-campus Toowoomba
Semester 2, 2022 Online
Semester 3, 2022 Online
Date printed 20 May 2022