|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Creative Arts|
|Student contribution band :||2021 Grandfather Funding Cl 1|
|Grading basis :||Graded|
|Version produced :||26 May 2022|
Film, television, animation and radio are often referred to as “Show Business”. The business models of media are unique and diverse. The media industry is one of few that deals with intangible—or conceptual, non-material goods. As such, there is no single method of operating in the media industry; each media organisation or company can operate on its own business model.
This course teaches students the different business models associated with the media industry, as well as providing them with advanced business skills they will need in becoming media professionals. It explains how media productions are financed and the business models that are used for successful completion and uses examples in the film, television and radio industry, as well as the distribution and release processes and how profit/loss are incurred.
Students will learn and explore the different business processes needed to finance a media project, how to develop a long-term business model for themselves and how to create sustainable business practices. This will allow students to focus on post-graduation opportunities and prepare them for an industry undergoing rapid change. Students will gain an understanding of the opportunities for media businesses domestically and internationally, as well as ethical standards and the need for Multi-Ethnic and Indigenous broadcasting in the Australian cultural landscape.
This course will explore how to incubate a Media Business from start-up through to commencement of business. The areas of business management and financial models will provide an understanding of the media industry. How to develop an ASIC registered business, advanced budgeting, media legal systems, national and state funding bodies and the business behind broadcasting will also be examined. Also, how to apply for grants, how to attract business clients, how to deal with `pitching' to television networks and commissioning editors and negotiating with other film producers (such as `Co-Productions' will be discussed to assist final year students in making the transition to becoming successful media professionals.
|Semester 1, 2022||Online|