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MBA8008 Communicating Strategically

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
Grading basis : Graded
Version produced : 24 May 2022


Pre-requisite: MBA8001 and MBA8002 and Students must be enrolled in one of the following Programs: MBAL or GDBA or GCBA


It is important for future leaders to adopt a strategic approach to communication to allow the organisation to achieve its goals.  The design of both internal and external communications should reflect the organisation’s purpose, objectives and branding. Leaders need to direct communication strategies that build relationships for both internal and external stakeholders. Strategic communication is critical to providing market offerings that add value to the organisation and its stakeholders.

This course focuses on communication strategies needed to engage with the stakeholders of the organisation. It involves knowledge and understanding of how people receive and interpret communications and the factors that impact upon this process. You will explore how communication can be used to build relationships with both internal and external stakeholders to achieve organisational purpose and objectives. You will evaluate the effectiveness of communication strategies and tactics targeted to specific stakeholders and consider their impact on the brand and reputation of the organisation.

Course offers

Semester Mode Campus
8W Teaching Period 2, 2022 Online
8W Teaching Period 5, 2022 Online
Date printed 24 May 2022