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MKT2001 Marketing Communications

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
Grading basis : Graded
Version produced : 23 May 2022

Overview

Managing the marketing organisation's communications with customers is an important function of a successful business. The marketing communication function is a promotional element of the marketing mix that plays an important role in communicating the marketing organisation’s offerings to target audiences. This course builds on the knowledge acquired in foundation marketing courses and will be beneficial to all Business and Communications students. Effective marketing communications are essential for business success. This communication element of the marketing mix is focused on the creation, implementation and measurement of communication that is aimed at an organisation’s target markets.

This course addresses the marketing communication elements of the marketing mix. The focus is upon developing an integrated marketing communication mix which presents a clear and consistent message to the marketing organisation's customer base. The various elements in the integrated marketing communications mix that include advertising, sales promotion, public relations, personal selling, direct marketing and internet marketing are examined. In this course, students will learn how to develop, implement and evaluate marketing communication plans.

Course offers

Semester Mode Campus
Semester 2, 2022 On-campus Springfield
Semester 2, 2022 On-campus Toowoomba
Semester 2, 2022 Online
Semester 3, 2022 Online
Date printed 23 May 2022