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MKT2013 Digital Marketing and Branding

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
Grading basis : Graded
Version produced : 21 May 2022


Advances in digital technologies have not had a big impact on the basic principles of marketing and branding. Marketers are still interested in understanding the behaviour of their consumers, learning about their ideal markets, demonstrating the value of their products or services, generating leads and building relationships. However, the digital technologies have had an enormous impact on the application of those marketing and branding principles. It is that impact that this course will explore.

This course will begin by reviewing marketing and branding principles before looking at the impact of digital technology on the application of marketing and branding strategies. The course will focus on exploring how businesses are using digital technologies to understand consumer behaviour, find ideal markets, demonstrate value, generate leads and build relationships. Finally the course will explore how marketers can review and measure the impact of their activity through digital analytics.

Course offers

Semester Mode Campus
Semester 1, 2022 On-campus Springfield
Semester 1, 2022 On-campus Toowoomba
Semester 1, 2022 Online
Semester 3, 2022 Online
Date printed 21 May 2022