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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
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MKT2014 Global Marketing

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
Grading basis : Graded
Version produced : 22 May 2022

Requisites

Enrolment is not permitted in MKT2014 if MKT2002 has been previously completed.

Overview

Global business and international trade are central to many businesses and to be successful we need to consider all of the people and processes involved in the delivery of a value-added good or service across national or cultural boundaries. Advances in information, communication and transport technologies have transformed business, increased efficiencies, lowered costs and sped up production and delivery of many goods and services. In turn this has changed the competitive landscape of businesses operating globally and understanding how to manage and navigate these complex marketing challenges is a critical skill requirement of a successful professional marketer.

In this course, we introduce the complexities of international trade, and value chains that are common in modern business. The main perspective students will take out of this course is how to analyse the global marketing environment, evaluate a firm's internal capabilities, and provide reliable market information to assist management in making strategic global marketing decisions. Another key aspect of this course is the focus on understanding the importance of developing networks and strategic alliances, and managing global crisis. This course introduces students to a broad and coherent knowledge of global marketing, and develop their ability to critically analyse. Students will also learn about the complexities of social, cultural, legal and political, environmental, and ethical influences that as a professional marketer has to consider in a global business context. Students should have some fundamental understanding of marketing principles and knowledge to be effective learners in this course.

Course offers

Semester Mode Campus
Semester 2, 2022 On-campus Springfield
Semester 2, 2022 On-campus Toowoomba
Semester 2, 2022 Online
Date printed 22 May 2022