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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
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MKT3001 Marketing Research

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
Grading basis : Graded
Version produced : 23 May 2022

Requisites

Pre-requisite: MKT1001

Overview

Marketing research helps businesses to grow, be competitive and resilient. It’s a science that involves skills and expertise in statistics, technology, metrics, research analysis, and research and development. Today most businesses are focused on understanding their markets, prospects and customers, building growth and remaining competitive in a dynamic environment. As such, managers need quality information for decision-making. Increasingly managers are viewing information not just as an input for making better decisions, but also an important strategic asset and tool. Research plays an important function in providing relevant, timely and usable information to facilitate informed decision making.

An understanding of the research process is important in making business decisions because it enables the decision-maker to be critical of information received. This course takes a practical and applied approach to business research. In this course students will be exposed to different research designs, explore the relationships between research questions and research designs, interpret data and turn raw data into useable, relevant and meaningful management information that can be used to facilitate management decision making.

Course offers

Semester Mode Campus
Semester 1, 2022 Online
Semester 2, 2022 Online
Date printed 23 May 2022