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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
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MKT3008 Marketing Project

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
Grading basis : Graded
Version produced : 29 May 2022

Requisites

Pre-requisite: MKT1001
Co-requisite: MKT3001 or CMS3009 or PRL3012 or PRL2012

Overview

This course will provide marketing students with the opportunity to work on a project solving real-life marketing problems and to apply their knowledge and skills in a supervised and structured format. Students can work in teams or as individuals (if team work is not possible) to complete this course.

This course seeks to explore at an advanced level the intersection between theory and practice as it relates to the discipline area of marketing. Students will work with pseudo clients to define business issues in terms of marketing problems. Students will be required to conduct secondary research, analyse data and to apply theoretical frameworks to propose solutions for the marketing problems identified.

Course offers

Semester Mode Campus
Semester 1, 2022 Online
Semester 2, 2022 Online
Date printed 29 May 2022