|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Business|
|Student contribution band :||Band 4|
|Grading basis :||Graded|
|Version produced :||29 May 2022|
Co-requisite: MKT3001 or CMS3009 or PRL3012 or PRL2012
This course will provide marketing students with the opportunity to work on a project solving real-life marketing problems and to apply their knowledge and skills in a supervised and structured format. Students can work in teams or as individuals (if team work is not possible) to complete this course.
This course seeks to explore at an advanced level the intersection between theory and practice as it relates to the discipline area of marketing. Students will work with pseudo clients to define business issues in terms of marketing problems. Students will be required to conduct secondary research, analyse data and to apply theoretical frameworks to propose solutions for the marketing problems identified.