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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT5000 Marketing Management

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
Grading basis : Graded
Version produced : 20 May 2022

Overview

Marketing creates value – for customers, shareholders and society as a whole. It does this by creating alignment between what customers’ value and what organisations offer. Marketing management offers an opportunity to learn skills and techniques that help enterprises better understand the value preferences and perceptions of their customers (a prerequisite to adding value to them), and ways of utilising that understanding to focus the value-co-creating and communicating activities of the firm into areas where they will be the most effective. Local and national professional requirements are met through accreditation by a professional marketing body, the Australian Marketing Institute (AMI).

In this course, students learn about the foundation principles and elements of marketing from a management perspective in the context of a global and rapidly changing environment. The course uses a model of critical thinking and reflection to allow students to explore and test marketing theory with real world examples. The assessment requires students to arrive at their own construction of marketing through critical review, shared discussion and application.

Course offers

Semester Mode Campus
Semester 2, 2022 On-campus Springfield
Semester 2, 2022 Online
Semester 3, 2022 Online
Date printed 20 May 2022