|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 4|
|Grading basis :||Graded|
|Version produced :||17 May 2022|
The ability to write for a range of document styles is one of the most sought after skills by public relations employers around the world, from news releases through to brochures, annual reports and advertising copy. Social media writing has emerged as top of the list of writing skills for many employers. All of these writing skills are covered in this course.
Students will be introduced to the basics of public relations writing including the concepts of good writing, techniques for persuasive writing and finding and generating newsworthy information. They will study how to write media releases for the print and electronic media, feature articles, backgrounders, brochures, newsletters and speeches. The major emphasis of the course is on developing practical public relations skills.