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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

PRL2003 Writing for Public Relations

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : Band 4
Grading basis : Graded
Version produced : 17 May 2022

Overview

The ability to write for a range of document styles is one of the most sought after skills by public relations employers around the world, from news releases through to brochures, annual reports and advertising copy. Social media writing has emerged as top of the list of writing skills for many employers. All of these writing skills are covered in this course.

Students will be introduced to the basics of public relations writing including the concepts of good writing, techniques for persuasive writing and finding and generating newsworthy information. They will study how to write media releases for the print and electronic media, feature articles, backgrounders, brochures, newsletters and speeches. The major emphasis of the course is on developing practical public relations skills.

Course offers

Semester Mode Campus
Semester 1, 2022 On-campus Toowoomba
Semester 1, 2022 Online
Date printed 17 May 2022