USQ Logo
The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

PRL5004 Professional Communication

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : 2021 Grandfather Funding Cl 1
Grading basis : Graded
Version produced : 23 May 2022

Overview

A large part of a public relations manager’s job is overseeing the writing output of a department and assisting by generating copy for certain projects. This course takes managers through the tools needed to ensure that everything produced by a communication department is the best possible quality. It also helps students develop writing skills for mainstream and social media, and controlled media such as brochures, newsletters and advertising copy.

Students will be introduced to management of public relations writing skills including the principles of effective public relations writing and the identification of best practice approaches. They will study how to research target publics and how to write for various mediums and channels, including audio, print, electronic mainstream media, social media, and organisational publications.

Course offers

Semester Mode Campus
Semester 2, 2022 Online
Date printed 23 May 2022