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PRL8008 Social Media for Organisations

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : 2021 Grandfather Funding Cl 1
Grading basis : Graded
Version produced : 20 May 2022

Overview

Social media has grown beyond its origins to become a global phenomenon capable of significantly influencing governments, economies and cultures. Managers of all disciplines and public relations practitioners alike need to be aware of emerging trends as well as understanding why social media is becoming so significant in Western societies, and how it can influence as well as prejudice consumers in their perceptions.

This course examines social media, its role in participatory culture and the increasing transference of influence from organisations to individuals and other organisations via various digital platforms.
By examining the definitions of social media in a contemporary context this course looks at how organisations can leverage emerging social media opportunities within the regulatory and social frameworks.
The course provides an overview of social theory and critically examines participatory culture, and the effective scope of contemporary social media platforms from an individual and organisational perspective.
The monetisation of social media together with the emergence of data mining and other trends critically evaluate the future direction of social media as an organisational communication tool.

Course offers

Semester Mode Campus
Semester 2, 2022 Online
Date printed 20 May 2022