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PUB5007 Book Promotion, Marketing and Research

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Creative Arts
Student contribution band : 2021 Grandfather Funding Cl 1
Grading basis : Graded
Version produced : 24 May 2022

Requisites

Pre-requisite: PUB5004

Overview

It is widely accepted that, in the contemporary environment, success in publishing depends on marketing. Without appropriate, targeted marketing, books cannot be discovered by readers. The difference between a bestseller and a book that languishes on shelves is the way it is marketed. Therefore, publishing industry professionals, from editors to publishers and especially book promotions specialists, need to understand marketing principles. Success in publishing depends on knowledge and skill in designing, planning, implementing and evaluating marketing strategies that are based on evidence garnered from research. This course outlines marketing principles and strategies appropriate for the publishing industry. It covers the designing, planning, implementation and evaluation of book marketing strategies. The course also introduces research methods appropriate for the publishing industry.

What makes a bestselling book is not widely understood. What is known is that marketing plays a crucial role in helping books reach their target readers. A well-designed and implemented marketing strategy can make the difference between a book that finds its market and one that fails to do so. This course introduces students to general marketing principles and outlines strategies appropriate for the marketing and promotion of books as well as outlining research methodologies appropriate for the publishing industry. The course also gives students experience in designing and implementing a marketing plan for a real world publishing project.

Course offers

Semester Mode Campus
Semester 2, 2022 Online
Semester 3, 2022 Online
Date printed 24 May 2022