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TOU1004 Destination and Experience Marketing

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
Grading basis : Graded
Version produced : 24 May 2022

Overview

Developing a successful marketing strategy is increasingly important for the tourism and travel sector in relation to destinations and experiences. In an ever evolving and competitive market place where there are many destinations and experiences, there is a need to create a unique identity. This first year course outlines existing marketing theories and concepts required to create a unique destination identity and to successfully market the destination and tourism experiences on offer. Learning and assessment activities help to develop students’ early research skills.

Destination and experience marketing is a new evolving area in practice and theory. There are limited resources available in this area, thus resources for this course are supplemented by student research activities. The course introduces students to a variety of destination and experience marketing theories and concepts. Assessment activities contribute to the current body of knowledge on destination marketing theory through student research on destination and experience marketing practices. It allows students to link collected data with marketing theories and explore real-world destinations and/or experiences. At the conclusion of this course, students will have a sound knowledge of destination and experiencing marketing theory and skills relating to the development of competiveness, segmentation and marketing strategies.

Course offers

Semester Mode Campus
Semester 2, 2022 On-campus Springfield
Semester 2, 2022 Online
Date printed 24 May 2022