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UPC5011 Connecting with audience

Units : 0.25
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : 2021 Grandfather Funding Cl 1
Grading basis : Graded
Version produced : 24 May 2022


Enrolment is not permitted if PCM5000 has been previously completed


It is important for organisations to effectively engage stakeholders, including both internal and external stakeholders. Therefore effective communicate to colleagues, staff and management is important, as well as understanding how to target your ideal clients, sponsors and shareholders.

This minicourse is designed to help the student understand their audiences, including both internal and external stakeholders. It will investigate how to communicate with colleagues, staff and management, as well as how to target ideal clients, sponsors and shareholders. Students will develop a clear understanding on the starting point of communication, and how to adapt their messages to suit their target audience.

Please be advised that this minicourse is made up of four parts please see PCM5000 for the full course specification.

Date printed 24 May 2022