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The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT1001 Introduction to Marketing

Short Description: Introduction to Marketing
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 3
ASCED code : 080505 - Marketing
Version produced : 18 October 2017

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.

Synopsis

This course provides an introduction to the marketing function of the organisation. This course has been specifically designed for a dynamic learning journey through guided exploration and practical interactive activities. The focus is on how organisations identify the needs and behaviour of their target markets, understand the context of various markets, and develop a marketing mix (comprising product, price, promotion and placement) to satisfy the needs and wants of these markets. While the course has a theoretical base, practical application of the concepts of marketing to 'real-world' situations is an essential element.

Course offers

Semester Mode Campus
Semester 1, 2018 On-campus Springfield
Semester 1, 2018 On-campus Toowoomba
Semester 1, 2018 Online
Semester 2, 2018 Online
Semester 3, 2018 Online