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The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT2001 Marketing Communications

Short Description: Marketing Communications
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 3
ASCED code : 080599 - Sales and Marketing not elsewh
Version produced : 20 October 2017

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.

Synopsis

This course addresses the marketing communication elements of the marketing mix. The focus is upon developing an integrated marketing communication mix which presents a clear and consistent message to the marketing organisation's customer base. The various elements in the integrated marketing communications mix that include advertising, sales promotion, public relations, personal selling, direct marketing and internet marketing are examined. In this course, students will learn how to develop, implement and evaluate marketing communication plans.

Course offers

Semester Mode Campus
Semester 2, 2018 On-campus Springfield
Semester 2, 2018 On-campus Toowoomba
Semester 2, 2018 Online
Semester 3, 2018 Online