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  • London Calling: the BBC and the Origins of International Broadcasting

London Calling: the BBC and the Origins of International Broadcasting

The BBC World Service has broadcast from Britain to radio listeners around the globe for over fifty years, and its origins go back to the foundation of the BBC Empire Service in 1932. This talk uses fresh evidence to think again about the role of international broadcasting in the past and in the present.

Date: 21 November 2017
Time: 5:30 PM - 7:00 PM
Venue: Fitzy's Gaelic Bar (upstairs), 153 Margaret Street, Toowoomba
Contact: outreach.engage@usq.edu.au or telephone 07 4631 1301 
Booking: Register for London Calling: the BBC.
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Listeners in Australia were part of the earliest audience for the Empire Service, with programmes that emphasised the British connection.

Yet even in the 1930s, international broadcasting was as much about soft power and cultural diplomacy as about sentiment and identity.

The 1930s saw the beginning of attempts to target listeners in politically and economically contested parts of the world, including the Middle East and Latin America, and thus to compete with Hitler and Mussolini's own powerful broadcasting machines.