Skip to main content

Bachelor of Communication and Media (Marketing)

Summary
Bachelor of Communication and Media Major Marketing (BCNM)
  • CRICOS: 093872D

Study Mode
  • On-campus
  • Online

Start
  • Semester 1 (February)
  • Semester 2 (July)
  • Semester 3 (November)

Number of Units
  • 24 units

Duration
  • 3 years or part-time equivalent

Campus
  • Toowoomba

Semester 3 (November) intake is only offered via online study.
View USQ Handbook
Program Information Set

Build a bigger, better brand

Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels. Learn marketing theories, principles and skills through the combination of theoretical study and practical application in USQ’s Bachelor of Communication and Media (Marketing).

You will have the opportunity to develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

As a graduate, your career opportunities may include marketing and communications officer, marketing researcher, digital marketing coordinator, advertising manager, product or brand manager, distribution manager, sales manager and events coordinator.
Courses to be studied Units
Core courses 8
plus 1 x 8-unit Marketing major 8

plus 1 x second 8-unit major from Bachelor of Communication and Media*
or  2 x 4-unit minors from Bachelor of Communication and Media*
or  1 x 4-unit minor plus 4 x approved courses

8
Total 24

*The second 8-unit major or minors can be selected from the Bachelor of Communication and Media or from another USQ undergraduate program such as, Bachelor of Arts, Bachelor of Business and Commerce, Bachelor of Information Technology, or Bachelor of Science.

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

How much will it cost?

Approximate annual costs1 for international students' first year of study (8 units) in this program:

Study Mode Cost
External/Online AUD 20720
On-campus AUD 23680

Scholarships and financial assistance

You may be able to apply for scholarships to help with your study costs.

1 These are indicative annual fees for 2018 and costs will vary depending on the actual courses selected during your study. Fees may also vary from year to year as they are reviewed annually.

Entry Requirements

  • Subject pre-requisite: English (4 SA) or equivalent. Find your country's level of qualification and minimum entry requirements for this program.

English Language Requirements

You are required to satisfy the applicable English language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

Admission pathways

Pathway programs are also available if you don't meet the English entry requirements mentioned above.


How to apply

CRICOS: 093872D

Note: Semester 3 intake is only available via online study.

Closing dates

USQ accepts applications all year. Semester start dates are:

  • Semester 2, 2018 - Monday 16 July 2018. 
  • Semester 3, 2018 - Monday 19 November 2018. 
  • Semester 1, 2019 - Monday 25 February 2019.

Credit for previous study or work experience

If you have previously studied in your home country, you may be eligible for credit to reduce the number of courses that you need to study to finish your program.